With travel demand on the uptick across Europe, smaller hotels frequently find themselves in the unenviable position of being understaffed. While AI-powered recruitment software has helped to simplify the hiring process, recruiters often struggle to attract the right candidate pool - and this often comes down to challenges with crafting job descriptions (JDs) that best convey what they need. In this context, ChatGPT offers a smart, cost-effective way to create job descriptions and adverts that catch the eye of talented candidates. 

Read this article to learn how to generate both job adverts and job descriptions in minutes! 

How AI like ChatGPT Can Help Generate Winning Job Descriptions and Adverts

ChatGPT has been a game-changer for content creation everywhere, and the hospitality industry is no different. Recruiters will find it an invaluable aid when writing creative and catchy job adverts to be published on internal job portals, external job boards, and social media. 

  • Ease of use - Anyone can learn how to use ChatGPT. You just type your requests and get a response in seconds. You can be as broad or as granular as you need.
  • Easy modification - Job descriptions on different platforms need to be modified for tone and length. ChatGPT behaves in a conversational manner, so you don’t need to input the details every time you need the JD repurposed. Once you’ve shared the main JD request, you can simply say “turn this into an Instagram post” or “turn this into a post for an internal job board” and it will comply. 
  • Free - The free version of ChatGPT can be used an unlimited number of times, for queries of any kind. 

→ 😎Want to know what a job advert looks like versus a job description? Here’s a handy breakdown!

 

Useful ChatGPT Prompts That Hotels Can Use to Generate Job Adverts and Job Descriptions

The key criteria when using ChatGPT to write job descriptions for hotels and restaurants is specificity and assigning a role. You’ll need to assign a role to the AI so that it operates as an expert in a particular field. Next, you’ll need to describe exactly what you want to see it generate. This is known as assigning a task, which in this case, is the job description or job advert. Remember to keep it crisp. 

Below are 5 sample prompts for different kinds of hospitality job adverts and job descriptions you can tweak and use for your own hotel: 

Spa manager at a luxury resort: job advert prompt 

You’re a seasoned recruiter and HR practitioner. Write a sophisticated yet welcoming job advert for a spa manager at a luxury resort, to be posted on Hosco.com. The manager should have 3+ years of experience at luxury properties, be fluent in French, English and Spanish. They should have a warm personality and be experienced in working with affluent clients from all over the world. The salary range for this role is €30K/annum.  

Dessert chef at an upscale restaurant: job advert prompt 

You’re a seasoned recruiter and HR practitioner. Write a job advert for a dessert chef at an upscale restaurant in Berlin. The restaurant is known for its high profile clients, warm ambience and friendly staff. The chef should have 3+ years of experience crafting gourmet desserts, including visually appealing plating and the use of sustainable ingredients. Vegan/allergen-free dessert experience is a must, as well as knowledge of local ingredients. Ensure the candidate learns about the company culture and the guests we cater to. The salary range for this role is €40K/annum.  

Activity coordinator at a small hotel in a beachside town: job advert prompt 

You’re a seasoned recruiter and HR practitioner. Write a job advert for an activity coordinator at a small hotel in a beachside town. The candidate should have 2+ years of experience in a customer-facing role, have strong leadership skills, and have a fun, welcoming personality. The company culture is informal and friendly, and the clients we get are mostly from neighboring cities. The salary range for this role is €25K/annum.  

Front-of-house role at a medium-sized chain hotel: job description prompt 

You’re a seasoned recruiter and HR practitioner. Write a job description for a front-of-house role at a medium-sized chain hotel in central Paris. This is an entry-level role and should include details of the training the hotel will provide, plus the daily tasks and duties the incumbent will perform. Mention that the person in this role will have the option to work at different locations after a year. Knowledge of French is a plus. 

Sous chef at a luxury hotel: job description prompt 

You’re a seasoned recruiter and HR practitioner. Write a job description for a sous chef at a luxury hotel in Madrid. Their responsibilities include preparing (vegetarian/vegan/allergen-free) gourmet multi-cuisine meals.  They must be familiar with organic ingredients, ensure sustainable food preparation practices and cost-effective meal planning. They are also in charge of overseeing the entire kitchen operations. Use sophisticated language. 

→ 😎Need some more inspiration for job descriptions that win? Check out our handy samples here!

 

A Sample Job Description and Advert Generated with ChatGPT

We asked ChatGPT to generate a job description and Instagram ad post for a senior guest relations manager at a mountain resort in Switzerland. See the results below: 

The Prompt Used

You’re a seasoned recruiter and HR practitioner. Write a job description and instagram ad post for a senior guest relations manager at a mountain resort in Switzerland. The candidate should have 6+ years of experience in customer relations, be able to create a welcoming and relaxing guest atmosphere, and handle unexpected situations as necessary. Must be fluent in English, French and German. The salary range for this role is €45K/annum, which should only be indicated in the job ad. Generate some relevant hashtags as well for instagram! 

The Job Description Generated 

As a Senior Guest Relations Manager, you will be responsible for creating a welcoming and relaxing guest atmosphere at a mountain resort in Switzerland. You will be ensuring that guests have a memorable experience while staying at the resort. The ideal candidate will have 6+ years of experience in customer relations and must be fluent in English, French and German. 

Responsibilities:

  • Create a welcoming and relaxing guest atmosphere
  • Ensure that guests have a memorable experience while staying at the resort
  • Manage guest relations team and provide guidance and training as needed
  • Handle unexpected situations as necessary and provide solutions to guest issues
  • Respond to guest inquiries, requests and complaints in a timely and professional manner
  • Oversee the scheduling and coordination of guest activities and events
  • Develop and maintain relationships with guests to ensure satisfaction and loyalty
  • Collaborate with other departments to ensure smooth operation of the resort
  • Conduct regular assessments and evaluations of guest satisfaction and implement improvements as necessary
  • Ensure compliance with all resort policies and procedures. 

Requirements:

  • Bachelor's degree in Hospitality Management or related field
  • 6+ years of experience in customer relations, preferably in the hospitality industry
  • Fluent in English, French and German
  • Strong leadership and communication skills
  • Ability to handle unexpected situations and provide solutions to guest issues
  • Strong attention to detail and organizational skills
  • Ability to work in a fast-paced and dynamic environment
  • Knowledge of local attractions, activities and events
  • Must be able to work flexible hours, including evenings and weekends. 

The Instagram Ad Post Generated 

Join our team as a Senior Guest Relations Manager at our stunning mountain resort in Switzerland! As a leader in customer relations, you'll create a welcoming and relaxing atmosphere for our guests, handling any unexpected situations with grace and ease. You'll need at least 6 years of experience and be fluent in English, French and German. Plus, you'll enjoy the perks of working at a resort, including the chance to explore local attractions, events and activities! The salary range for this role is €45K/annum.  

Apply now to join our team and help us create unforgettable experiences for our guests! 

#SwitzerlandResort #GuestRelationsManager #HospitalityJobs #ExperienceTheMountains #CustomerServiceExpert #LuxuryResort #ExploreSwitzerland

Some Tips to Remember When Working With AI like ChatGPT

AI has manifold capabilities, but it isn’t perfect. Here are a few points to keep in mind for a smooth writing experience with ChatGPT. 

  • Be extremely specific in your prompt - The more detail ChatGPT gets, the better. 
  • Avoid obvious pointers in your prompt - Use your prompt to include specific details outside of what a generic hospitality job description might contain. For instance, you don’t need to mention that a line chef job in a restaurant will be “fast-paced”, because it obviously will be and ChatGPT will cover that point without extra prompting. However, your line chef job might come with certain perks that other restaurants won’t offer, so you’ll want to include those. 
  • Rewrite as often as necessary - If the first try isn’t quite right, you can ask for a rewrite. In fact, ChatGPT comes with a handy shortcut tab on the right side to help you expand, clarify, Tweetify, and so on.
  • Remember to add your own final touches - Every AI-generated content needs your input, or it risks reading like something written by a machine! From relevant details (like the exact salary range) to word choices, give each job description/ad a final brush-up to suit your hotel’s style before you hit Publish. 

In conclusion, finding and retaining the right hospitality talent has never been more critical, and AI is a useful and cheap supplement to human effort for more streamlined hiring. ChatGPT can be trained to handle the job descriptions for different forums so that the right hospitality candidates are attracted, from among whom recruiters can make the final pick. Give it a try!

 

Sources: 

https://www.unwto.org/news/tourism-set-to-return-to-pre-pandemic-levels-in-some-regions-in-2023